22
18%
Market Overview
22 salons in a suburb where 82% have no website — that's the starting point for understanding the hair salon market in Double Bay. The area is dense with operators, which means competition for local clients is tight. Double Bay sits in Sydney's eastern suburbs and draws a well-heeled clientele, but the number of salons relative to the catchment is high.
The surrounding commercial ecosystem adds context: 29 cafes, 18 restaurants, 4 pubs, and a bar all operate within the same area. That foot traffic is a genuine asset for salons on or near the main retail strips, but it also means clients have plenty of reasons to be in the neighbourhood — and plenty of salons to choose from while they're there.
The four salons with websites — The Salon, Joh, Bladez & Co, Joseph Mourad — dominate search visibility. The remaining 18 operators are effectively invisible to anyone searching online. This creates a lopsided competitive picture: on the ground, you're one of 22. In Google results, you could be one of four or five.
For anyone considering opening in Double Bay, the saturation is real. Differentiation needs to go beyond location and price. A strong online presence, a clear specialty, and a reputation built through local networks are all but essential to compete.
What Customers in Double Bay Care About
Stylists who nail colour work
Double Bay clients expect precision colour — balayage, toning, grey blending — and they're not particularly price-sensitive about getting it right.
A salon that matches the suburb
Double Bay has a distinct upscale feel, and clients want a space that reflects that — from the fit-out to the service style.
Easy to drop in between errands
With 29 cafes and 18 restaurants nearby, most clients are already in the area and want a salon that's convenient to their usual routine.
A recommendation from someone local
With 18 of 22 salons invisible online, word of mouth from a trusted neighbour or café owner carries serious weight in Double Bay.
Consistency across visits
Clients in this area tend to stick with a stylist they trust — once they find the right match, they rarely switch, so reliability matters more than novelty.
Hair Salons operating in Double Bay, Sydney
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Unique Hair | Hairdresser |
| Absolute Hair Design | Hairdresser |
| The Salon | Hairdresser |
| Mr Dean’s Grooming Room | Hairdresser |
| Joh | Hairdresser |
| Michelle Clarke Hair | Hairdresser |
| Bladez & Co | Hairdresser |
| Mario Figaro | Hairdresser |
| Scarpa Hair | Hairdresser |
| Cole Hair Studio | Hairdresser |
| Simon’s Hair Cutting | Hairdresser |
| Cameron Carr Hair | Hairdresser |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Hair Salons Owners in Double Bay
Get online before your competitors do
18 of the 22 salons in Double Bay have no website. A basic site and an optimised Google Business Profile would immediately put you ahead of the majority. When someone searches 'hair salon Double Bay,' only four names show up — make yours the fifth.
Build relationships with nearby cafes and shops
There are 29 cafes and 18 restaurants in the immediate area. Cross-promotion with these businesses — a flyer at the counter, a referral discount — is low-cost and taps into the exact foot traffic your salon needs.
Pick a clear specialty and own it
With 22 salons competing in a small suburb, being a generalist makes you invisible. Whether it's colour correction, men's cuts, or bridal styling, a defined niche gives locals a specific reason to choose you over the salon next door.
Competition Snapshot
22 salons in Double Bay is crowded for a suburb of this size. On the ground, you're competing with more than twenty operators for a concentrated local client base. Online, though, the field is much narrower — only four salons have a website, meaning the visible competition is really four or five names. The area isn't underserved; if anything, it's oversaturated with generalist salons. Standing out requires either a strong digital presence (which most competitors lack), a clear specialty, or both. The salons that win here are the ones clients can actually find and remember.
Own a business in Double Bay?
See your exact rank against nearby competitors, what customers say about them, and where you can win.