45
22%
Market Overview
Forty-five hair salons operate within Wexford, serving a town of roughly 21,000 people. The list includes well-known names like Salon Diva, Chapter III, Alan Keville For Hair, and Cut Above alongside local barber shops such as Chapz Barber, The Boker Barber, and Trim's Barber Shop. It's a competitive market, and the numbers reflect that.
The biggest gap? Online presence. Just 10 of those 45 salons — 22% — have a website. That means over three-quarters of the market is effectively invisible to anyone searching Google before they book. For a town this size, that's a significant missed opportunity, especially when foot traffic alone can't sustain a business year-round.
Location matters too. Wexford's salon operators share the town with 43 restaurants, 36 cafes, 30 fast food outlets, 30 bars, and 12 pubs. The high street sees substantial foot traffic from food and drink customers, which benefits salons in the town centre — but also means competition for attention is constant.
For salon owners, the data points to one clear takeaway: the market is busy, but most competitors aren't investing in digital visibility. A basic website, Google Business Profile, and online booking could set a salon apart from the majority of its local rivals.
What Customers in Wexford Care About
Main Street convenience
Wexford's town centre is compact, and customers often combine a haircut with shopping or lunch at one of the 43 restaurants nearby. Location on or near the main streets wins spontaneous bookings.
Word-of-mouth reputation
In a town of 21,000, everyone knows someone who knows someone. A salon's reputation spreads through neighbours and local Facebook groups faster than any ad campaign.
Pricing that fits the town
With 45 salons and barbers competing locally, customers shop around. Wexford isn't Dublin — price expectations are lower, and value-for-money matters more than luxury branding.
Reliable parking nearby
Many customers drive in from the surrounding countryside. Salons near car parks or with a few spaces out front have a practical edge over those tucked down side streets.
Consistency across visits
In a market this size, one bad experience gets shared quickly. Customers stay loyal to a salon where they trust the same stylist will be there next time and remember what they asked for.
Hair Salons operating in Wexford
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Salon Diva | Hairdresser |
| Joe's Barber Shop | Hairdresser |
| Newe U | Hairdresser |
| Chapz Barber | Hairdresser |
| Salon FA | Hairdresser |
| The Boker Barber | Hairdresser |
| Jennie's Hair Salon | Hairdresser |
| The Key Barber Shop | Hairdresser |
| Brash | Hairdresser |
| Donna's Hair Studio | Hairdresser |
| The Cutthroat Club Barber | Hairdresser |
| Guerrilla Barbers | Hairdresser |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Hair Salons Owners in Wexford
Get a website — seriously
Only 22% of Wexford salons have a website. A simple site with your services, prices, and contact details puts you ahead of nearly four out of five local competitors. It doesn't need to be fancy — it just needs to exist and show up on Google.
Claim your Google Business Profile
This is free and takes thirty minutes. When someone in Wexford searches "hair salon near me," your profile is what shows up with your hours, reviews, and directions. Most of your competitors haven't done this.
Partner with nearby businesses
Wexford has 36 cafés and 43 restaurants within walking distance of most salons. Partnering with a nearby café for a referral discount or leaving flyers at the counter costs almost nothing and puts your name in front of locals already out and spending.
Competition Snapshot
Forty-five salons in a town of 21,000 means the market is crowded. Customers have no shortage of options, and most salons are relying on walk-in trade and repeat customers rather than active marketing. The biggest underserved gap is online: 78% of salons have no website, meaning the ones that do face far less competition in search results than the physical high street suggests. To stand out in Wexford, a salon needs more than a good cut — it needs to be findable, consistent, and priced for the local market. Premium-only positioning is a hard sell here; value and reliability win.
Other Industries in Wexford
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