8
12%
Market Overview
Mt Eden is a well-established Auckland suburb with a modest number of hair salons relative to its size. Based on OpenStreetMap data, there are approximately 8 hair salons operating in the Mt Eden area. For context, the wider Auckland region has 222,171 total business units (Stats NZ, February 2025), with 7,056 in the restaurant and food sector alone.
The hair salon market in Mt Eden is not saturated. With only 8 salons serving the local population of Auckland's 1.5 million residents (many of whom frequent Mt Eden village), competition is relatively low compared to food and hospitality businesses, which number well over 100 in the immediate area (56 restaurants, 27 cafés, 24 fast food outlets, 6 bars, and 8 pubs).
A notable gap exists in digital presence: only 1 of the 8 salons (12%) has a website, with Vivo Hair Salon being the standout. This is a significant opportunity for salons looking to capture customers who research online before booking. In a market where most competitors lack basic web presence, even a simple website can provide a competitive edge.
The salon environment in Mt Eden is moderate—not overcrowded, but with enough options to give residents choices. For new entrants or existing businesses, the low digital adoption rate suggests that investment in online visibility could yield outsized returns.
What Customers in Mt Eden Care About
Proximity to Mt Eden Village
Customers want a salon within walking distance of the village centre, where they can combine appointments with café visits or shopping.
Online Booking and Reviews
With only 12% of local salons having a website, customers increasingly value salons that offer easy online booking and transparent customer reviews.
Parking Accessibility
Mt Eden's narrow streets and limited parking mean customers prioritise salons that are easy to reach by car or public transport.
Range of Services
Residents expect salons that offer both cutting and colouring services, particularly for the area's mix of young professionals and families.
Value for Money
Mt Eden attracts a diverse demographic; customers want quality service without excessive pricing, especially when cheaper options exist in neighbouring suburbs.
Hair Salons operating in Mt Eden, Auckland
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Quitian Hair Salon | Hairdresser |
| The Barbers Room | Hairdresser |
| M2 Hair Salon | Hairdresser |
| Mount Eden Barber | Hairdresser |
| Remi | Hairdresser |
| Vivo Hair Salon | Hairdresser |
| Sonder - Barber Studio 9t3 | Hairdresser |
| City Barbers | Hairdresser |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Hair Salons Owners in Mt Eden
Get a Website
Only 12% of Mt Eden salons have an online presence. A basic website with services, pricing, and contact details can immediately differentiate your business.
Partner with Local Cafés
Mt Eden has 27 cafés nearby. Cross-promotions or loyalty deals with these businesses can drive foot traffic.
Highlight Parking and Transport
Given Mt Eden's parking constraints, clearly communicate your accessibility options to attract customers from surrounding areas.
Competition Snapshot
The hair salon market in Mt Eden is moderately competitive but far from saturated. With only 8 salons in the area—compared to over 100 food and hospitality businesses—the sector is relatively underserved. The most significant gap is digital: just 1 salon has a website, meaning most competitors are invisible to online searchers. To stand out, a salon needs basic online visibility, a convenient location near Mt Eden Village, and a service offering that appeals to the area's mix of young professionals and established residents. The low competition presents a clear opportunity for salons willing to invest in their digital presence.
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