102
2%
Market Overview
Just 2 out of 102 hair salons in Blackpool have a website. That's 2% — a number worth sitting with for a moment.
Blackpool has a population of roughly 140,000 and over a hundred salons competing for their business. That's a crowded market, but it's only part of the picture. The town also has 118 restaurants, 167 cafés, 368 fast food outlets, 43 bars, and 131 pubs — all fighting for the same foot traffic along the seafront and through the town centre. A hair salon here isn't just competing against other salons; it's competing for attention against hundreds of food and drink businesses, especially during the busy tourist season.
The near-total absence of websites is the most telling detail. Only MS Hair Technician and The Beach Barber have any web presence at all. The rest operate on footfall, word of mouth, and maybe a Facebook page. For most, that's enough to survive — but it also means anyone searching "hair salon Blackpool" online is seeing almost no competition. There's a wide-open gap between what's happening on the high street and what shows up in a Google search.
This is a market where digital visibility is extremely low but in-person competition is high. Salons cluster along main shopping streets and the seafront corridor, pushing density up in those areas. Meanwhile, residential neighbourhoods further from the centre may be underserved — but the data doesn't show many salons setting up there. For anyone entering or already operating in this market, the question isn't whether the competition exists. It's whether your competitors can actually be found.
What Customers in Blackpool Care About
Price over prestige
Blackpool's average household income sits below the national average, and customers here prioritise value for money — they'll compare prices across nearby salons before committing, and many will walk past a higher-end spot for somewhere that offers a clear, affordable cut.
Walking distance matters
With 102 salons packed into the town, most customers pick whichever one is closest to where they already are — whether that's the high street, the seafront, or near home — because there's rarely a reason to travel further.
Weekend availability for visitors
Blackpool draws millions of visitors a year, and a meaningful portion of salon custom comes from tourists looking for a quick trim or style during a weekend stay — salons near the promenade benefit most from this.
Consistency for regulars
In a town where turnover is high and salons come and go, customers stick with the stylist who knows their hair — loyalty here is built on getting the same result every time, not on branding or atmosphere.
Ease of finding you online
With only 2% of local salons having a website, customers increasingly rely on Google Maps listings and social media — the ones that show up clearly with opening hours, photos, and reviews win the first visit.
Hair Salons operating in Blackpool
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Headroom Barber Shop | Hairdresser |
| Gerard Christopher | Hairdresser |
| Salon One | Hairdresser |
| Envy | Hairdresser |
| Sally's | Hairdresser |
| XL | Hairdresser |
| X-elle | Hairdresser |
| The Blow Bar | Hairdresser |
| Debbie Does Hair | Hairdresser |
| MS Hair Technician | Hairdresser |
| The Curl Company | Hairdresser |
| Turner Clark | Hairdresser |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Hair Salons Owners in Blackpool
Get a website — you'll stand out immediately
Only 2 out of 102 salons in Blackpool have a website. You don't need anything complex — a single page with your services, prices, location, and a booking link will put you ahead of 98% of your competitors in local search results.
Pick your location against the grain
The seafront and town centre are oversaturated with salons, cafés, and fast food outlets all pulling the same foot traffic. Consider setting up in residential areas like Layton or Marton where there are fewer salons per head but steady local demand.
Build a base of regulars, not tourists
Blackpool's visitor numbers are seasonal and unpredictable. The salons that last are the ones that secure 80% of their income from returning local clients — invest in remembering names, preferences, and offering loyalty pricing to keep people coming back every six weeks.
Competition Snapshot
With 102 salons in a town of 140,000 people, Blackpool's hair market is tightly packed — especially along the main shopping streets and seafront where foot traffic is highest. But the competition is almost entirely physical. Only 2 salons have websites, meaning the digital space is wide open. The town centre and tourist corridors are oversaturated; residential neighbourhoods further out are likely underserved. Salons that combine a visible online presence with a loyal local client base have a clear advantage — not because the bar is high, but because almost nobody is trying to clear it.
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