289
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Market Overview
289 hair salons operate across Liverpool, making it a genuinely competitive market for personal care businesses. The volume means customers are never short of options, whether they're in the city centre, the suburbs, or along any of the busier high streets. But salons aren't just competing with each other — Liverpool's hospitality scene is dense, with 420 restaurants, 360 cafes, 514 fast food outlets, 180 bars, and 508 pubs all drawing the same footfall. For salon owners, relying on passing trade alone is a risky strategy.
The most significant finding is digital adoption. Just 8 out of 289 salons — around 3% — have a website. That leaves 281 businesses with no owned web presence whatsoever, depending almost entirely on word of mouth, social media, or chance discovery. In a market this crowded, that gap is enormous. Among the few with websites are names like Hart & Co. Barbershop, The Little Hairmaid, Swanky Malone, HD Hairlines, Jordana Lawton, Rosser, Electric Unicorn, and COCO Hair & Beauty — all of whom have an immediate advantage in local search.
Liverpool's salon market is fragmented. There's no dominant chain; it's independents, sole traders, and small teams. That makes customer discovery harder and gives a clear edge to anyone who takes their online presence seriously.
What Customers in Liverpool Care About
Easy city centre access
Liverpool is compact, and most customers expect to reach a salon on foot from work, home, or a bus stop — not trek across the city for an appointment.
Stylist recommendations matter
With 289 salons to choose from, Liverpool customers rely heavily on word of mouth, Instagram portfolios, and Google reviews before trying someone new.
Saturday slots book fast
With 508 pubs and a well-known nightlife scene, weekend demand is high — customers want to grab a Saturday appointment without phoning round five salons first.
Specific skills over generalists
Curly hair, colour corrections, barbering, and Afro styling are all in active demand, and Liverpool customers search for salons that name their expertise rather than claiming to do everything.
Walk-ins welcome
Many salon-goers in Liverpool, especially in busier areas near the restaurant and bar clusters, prefer walking in on the day rather than booking a week ahead.
Hair Salons operating in Liverpool
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| The Village Barbers | Hairdresser |
| Sharon Raphel | Hairdresser |
| Revival at LK Hair | Hairdresser |
| John George | Hairdresser |
| Trim Time | Hairdresser |
| Primrose | Hairdresser |
| Darcys Salon | Hairdresser |
| Blossom | Hairdresser |
| Rimmer's Trims Traditional Barbers Shop | Hairdresser |
| Finelines Salon | Hairdresser |
| Amanda Burns Hair Dressing | Hairdresser |
| Graffiti Hair | Hairdresser |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Hair Salons Owners in Liverpool
Get a website — 97% of your competitors don't have one
Only 8 of Liverpool's 289 salons have any web presence at all. Even a one-page site with your services, prices, and a booking link immediately puts you ahead of the vast majority. A basic Squarespace page or an optimised Google Business Profile costs next to nothing and makes you discoverable to every customer searching online.
Own your Google Maps listing
With almost no salons investing in websites, Google Maps and Business Profiles are often the first and only place customers look. Upload recent photos of your work, keep your hours accurate, and reply to every review — positive or negative. This is free visibility that most of your competitors are leaving on the table.
Position near the footfall
Liverpool has heavy concentrations of restaurants, cafes, and pubs — 1,982 food and drink venues in total. If your salon sits near any of these clusters, lean into it. Market to lunch-hour clients, after-work bookings, and weekend shoppers already out and about. Proximity to these areas is a competitive asset.
Competition Snapshot
With 289 salons across the city, Liverpool's hair market is crowded — particularly in the centre and along well-known high streets. But the competition is strangely lopsided. Only 8 salons have a website, meaning the vast majority are invisible to anyone searching online. The digital space is wide open. Standing out here doesn't require a big budget; it requires showing up in local search with accurate details, clear pricing, and real photos. The salons that treat their online presence as seriously as their craft will pull ahead in a market where most competitors are still relying entirely on footfall and word of mouth.
Hair Salons by Suburb
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Other Industries in Liverpool
Hair Salons in Other Cities
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