24
33%
There are 24 dental practices operating in Preston, serving a population of around 140,000. That puts dentistry in a moderate-competition bracket — not oversaturated, but far from wide open. Patients have real choice, and practices can't rely on proximity alone to fill their books.
The most striking data point is digital visibility. Only 8 of those 24 practices — roughly a third — have a website. In a city where consumers routinely search online before booking any appointment, that's a significant gap. The 16 practices without a web presence are effectively invisible to anyone who doesn't walk past their door or hear about them through word of mouth.
The market isn't dominated by large chains. Instead, it's made up of independent and small-group practices — names like Lowerbank Dental Practice, Sharoe Green Dental Practice, Broughton Dental Surgery, AJM Dental, Burns Dental Surgery, XO Dental, Watling Street Dentist, and Acer Dental Clinic. These are the ones that have invested in a website and are more likely to capture the growing share of patients who start their search on Google.
Preston's wider business environment supports steady foot traffic, with 217 fast food outlets, 94 cafés, 70 restaurants, 122 pubs, and 31 bars in the surrounding area. Residents are out and about regularly, but dental practices need more than passing trade — they need to be findable online. For any dentist in Preston, the competitive picture is clear: there's room to grow, but only if you're visible where people are actually looking.
NHS places still available?
With only 24 practices serving 140,000 residents, finding a dentist with open NHS slots is one of the first things Preston patients search for — and often the deciding factor.
Can I find you online?
Two-thirds of Preston dental practices have no website at all, which means patients frequently can't check services, opening hours, or book without ringing up — a frustration that pushes them towards whoever shows up first in a Google search.
Easy parking nearby
Preston's centre and suburban high streets can be awkward for parking, so patients actively factor in whether they can pull up close to the practice — especially for appointments with young children or elderly relatives.
Short waiting times
Dental access across Lancashire is under pressure, so Preston patients will choose — and stay with — a practice that can offer routine check-ups and emergency slots within a reasonable timeframe.
Multiple treatments, one practice
Patients increasingly want general dentistry, cosmetic work, and orthodontics handled under one roof rather than being referred elsewhere, so the breadth of services listed on your profile matters more than it used to.
A sample of real dentists in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Mydentist | Dentist |
| Towngate Dental Practice | Dentist |
| Station Dental Practice | Dentist |
| Lowerbank Dental Practice | Dentist |
| RJ Denture Clinic | Dentist |
| Sharoe Green Dental Practice | Dentist |
| Linton Street Dental Practice | Dentist |
| Clayton Brook Dental Practice | Dentist |
| Smart Dental Care | Dentist |
| Penwortham Dental | Dentist |
| Ringway Dental Centre | Dentist |
| Lifestyle Dental and Implant Clinic | Dentist |
Business listings from OpenStreetMap contributors (ODbL).
A website puts you ahead of 16 competitors
Only 8 of 24 Preston dental practices have a website. Simply publishing one — with your services, fees, location, and a way to book — immediately differentiates you from the majority of local competition. It's the lowest-effort competitive advantage available in this market.
Lead with NHS availability in every listing
NHS dental access is one of the highest-intent searches in this sector. If you accept NHS patients, say so prominently on your website, Google Business Profile, and any printed materials. Practices that bury this information lose patients to the ones that don't.
Use Preston's busy high streets for awareness
The city has over 500 food and drink businesses nearby — cafés, pubs, takeaways — where locals spend time every week. A leaflet drop, a poster in a nearby café window, or a sponsorship deal with a local event can build name recognition in a market where personal recommendations still carry real weight.
Twenty-four dentists in a city of 140,000 gives Preston a moderate level of competition — enough to give patients genuine choice, but not so many that practices are fighting over scraps. The market is dominated by independents rather than national chains, which means reputation and local visibility carry more weight than brand recognition. The biggest gap is digital: two-thirds of practices still have no website, creating a clear opportunity for any dentist willing to invest in their online presence. Practices that combine a strong Google listing with transparent NHS messaging and straightforward booking will capture patients that competitors are currently missing entirely.
See your exact rank against nearby competitors, what customers say about them, and where you can win.