1,152
56%
Market Overview
Brooklyn has 1,152 dentists competing for a population of 2.59 million residents. That works out to roughly one dentist for every 2,250 people — a dense market by any measure.
Of those 1,152 practices, only 644 (56%) have a website listed. That means 508 dentists in Brooklyn are operating without any web presence at all. For a borough where residents routinely search online before booking an appointment, that gap is significant. It suggests a large segment of the market is invisible to potential patients who start their search on Google.
Competition intensity varies by neighborhood, but the overall picture is crowded. Practices range from established names like Dr. Gary Rafal and Dr. Vincent M. Funaro to newer operations like Lublin Dental. The market isn't just large — it's fragmented, with hundreds of individual practitioners and small offices all vying for the same patient pool.
For any dentist opening or expanding in Brooklyn, the challenge isn't finding patients. It's being found. With nearly half the market lacking a basic online footprint, the practices that invest in digital visibility have a clear structural advantage over those that don't.
What Customers in Brooklyn Care About
Accepts my insurance plan
Brooklyn residents are cost-conscious, and whether a dentist takes their specific insurance plan — Medicaid, Delta Dental, Aetna — often determines who they call first.
Close to my subway stop
With heavy reliance on public transit across the borough, patients prioritize dentists within walking distance of their train line over those with the fanciest office.
Evening or weekend hours
Many Brooklyn residents work long or irregular hours, and a practice offering Saturday appointments or weeknight availability has a real edge over 9-to-5 competitors.
Speaks my language
Brooklyn's diverse population — including large Spanish, Russian, and Yiddish-speaking communities — means patients actively search for dentists who communicate in their native language.
Doesn't feel like a factory
With over 1,100 dentists in the borough, patients worry about being rushed through impersonal high-volume offices and look for practices that feel attentive and unhurried.
Dentists operating in Brooklyn
A sample of real dentists in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Dr. Gary Rafal | Dentist |
| Dr Vincent M Funaro, DDS | Dentist |
| Dr. Rodney P. Leibowitz, DDS | Dentist |
| Dentist Dr. Leibowitz | Dentist |
| Michael E. Abrams, DDS | Dentist |
| Dr. Abrams | Dentist |
| Lublin Dental | Dentist |
| Azariy Yusupov DDS | Dentist |
| Dr.sherman | Dentist |
| Dr. Yusupov's Office Orthodontist | Dentist |
| Sher Martin R dmd | Dentist |
| Dental & Footcare | Dentist |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Dentists Owners in Brooklyn
Get a website — you're in the minority without one
Only 56% of Brooklyn dentists have a listed website. If you're among the 508 without one, building even a basic site with your services, hours, and insurance accepted puts you ahead of nearly half your competitors in local search results.
Claim and optimize your Google Business Profile
With 1,152 dentists in the borough, the map pack on Google is prime real estate. Complete your profile with photos, accurate hours, and service categories — it's free and directly affects whether patients in your zip code find you.
Target your specific neighborhood, not all of Brooklyn
Competing against 1,152 dentists borough-wide is a losing strategy. Focus your SEO and advertising on your specific neighborhood — whether that's Park Slope, Flatbush, or Bay Ridge — where you can realistically dominate a smaller geographic area.
Competition Snapshot
Brooklyn's dental market is heavily saturated with 1,152 practices serving 2.59 million people. General dentistry is crowded — standing out requires a clear niche, strong neighborhood presence, or both. The biggest gap is digital: nearly half of all dentists have no website, making them invisible to the majority of patients who search online before booking. Practices that invest in local SEO, maintain accurate listings, and speak directly to their neighborhood's demographics have room to capture patients that competitors are leaving on the table.
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