Electricians in Madison Wi
19 electricians competing in Madison Wi. Here's what the data shows.
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19
79%
Market Overview
Nineteen electricians operate in Madison, Wisconsin. That number alone tells you the market is tight — a small city with a high density of providers competing for residential and commercial work.
Of those 19 businesses, 15 (79%) have a website. That leaves four competitors operating without any web presence at all. In a market where most homeowners search online before picking up the phone, those four are leaving money on the table. For the 15 with websites, the fight shifts to who ranks higher, who has better reviews, and who answers the fastest.
The competitor list includes established names like Standard Electric Supply Co. and Accurate Electric Construction alongside newer entrants like Epic Electric and Academy Electric. Dane County Electric and Larson Electric round out the mid-tier, while Assurance Electrical Services and ASG Electric fill specific niches. This is not a market where you can hang a shingle and wait. Customers have options, and they know it.
Madison's mix of older homes needing rewiring and new construction projects in surrounding suburbs creates steady demand, but that demand is split across nearly 20 providers. The 21% without websites represent a shrinking, less competitive tier. The real battle is among the 15 who are digitally visible — and standing out requires more than just showing up.
What Customers in Madison Wi Care About
Licensed and insured proof
Madison homeowners want to see a valid Wisconsin electrical license and current insurance before anyone touches their panel — no exceptions.
East Side response times
Residents near the Capitol and Isthmus neighborhoods expect same-day or next-day service, especially during winter when heating systems strain electrical loads.
Older home rewiring experience
Much of Madison's housing stock dates to the 1920s–1960s, and homeowners specifically look for electricians who know knob-and-tube and aluminum wiring issues.
UW-area rental property work
Landlords near campus need electricians who can handle quick turnovers between tenants and pass city rental inspections without delays.
Transparent project estimates
With 19 electricians in town, Madison customers compare quotes — and they favor businesses that give itemized, upfront pricing over vague ballpark figures.
Electricians operating in Madison Wi
A sample of real electricians in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Standard Electric Supply Co. | Electrician |
| Larson Electric | Electrician |
| Dane County Electric | Electrician |
| Assurance Electrical Services | Electrician |
| Epic Electric | Electrician |
| Accurate Electric Construction | Electrician |
| Academy Electric | Electrician |
| ASG Electric | Electrician |
| Grant Communications | Electrician |
| Franklin Electric Co. | Electrician |
| Scott Kiel Electric | Electrician |
| Prana Electric | Electrician |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Electricians Owners in Madison Wi
Claim your spot in the 79%
If you already have a website, audit it now. Check that your Google Business Profile is complete, your service area covers surrounding suburbs like Middleton and Sun Prairie, and your phone number is clickable on mobile. Four of your competitors have no website at all — don't let them catch up while you coast.
Target the Isthmus housing gap
Older homes on the East Side and near Willy Street need panel upgrades and rewiring far more often than new West Side builds. Marketing directly to these neighborhoods — through Nextdoor posts, local mailers, or neighborhood-specific landing pages — puts you where demand is highest and competition may be thinner.
Build landlord relationships fast
Madison's rental market runs on tight timelines. Offer guaranteed 48-hour turnaround for rental inspection prep and get listed with local property management companies. Repeat landlord work is steadier than one-off residential calls, and it builds a base that competitors without those connections can't easily steal.
Competition Snapshot
Nineteen electricians in one city means Madison is a competitive market, not an open one. The 79% website adoption rate shows most players are digitally active, so the fight for visibility is real. Residential rewiring and panel upgrades are well-covered; there is no obvious gap in basic service. Where opportunities exist: smart home installations, EV charger installs, and commercial maintenance contracts remain underserved compared to standard residential work. To stand out in Madison, an electrician needs strong Google reviews, fast response times, and a clear specialty — generalists are competing against 18 other generalists.
Other Industries in Madison Wi
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