20 hair salons competing. Here's what the data shows.
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20
35%
Twenty hair salons operate within Saint-Jean-Baptiste, a compact neighbourhood in Quebec City where commercial density is already high. With 120 restaurants, 36 cafés, 21 fast-food spots, 20 bars, and 16 pubs in the surrounding area, foot traffic is strong — but that also means hair salons are competing for attention in a neighbourhood packed with dining and entertainment options.
Of those 20 salons, only 7 — 35% — maintain a website. That leaves 13 businesses relying entirely on walk-ins, word-of-mouth, or social media pages that may or may not be current. For a service that most people research online before booking, that's a significant gap. Established names like Jumbo Jumbo, KRWN Barbershop, Ocalm, and T'es tu vu l'allure? have staked out digital presence, but the majority of local competitors remain invisible to anyone searching on Google.
The ratio of salons to other food and beverage businesses (roughly 1 salon for every 11 food establishments) suggests the neighbourhood caters heavily to people spending time and money on personal services and dining — a lifestyle-oriented customer base. Competition within the salon category itself is moderate to high for a neighbourhood this size. Standing out requires more than just a chair and a mirror.
Walkability and location
Saint-Jean-Baptiste is a neighbourhood people explore on foot, so salons on main pedestrian corridors near the 120+ dining spots get noticed first — customers want a quick stop between errands, not a detour.
Style that matches the neighbourhood
With names like T'es tu vu l'allure? and KRWN Barbershop on the block, locals expect salons that understand the area's personality — creative, a little edgy, and not overly corporate.
A website that actually works
When only 7 out of 20 salons have a website, the ones that do immediately stand out — customers want to see hours, services, and price ranges before they commit to walking through the door.
French-first communication
This is a francophone neighbourhood in Quebec City, and customers expect menus, booking confirmations, and signage in French as a baseline, not an afterthought.
Easy online booking
With 20 salons competing in one neighbourhood, the frictionless option wins — customers will book with whoever lets them grab a time slot without making a phone call.
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Coiffure Enfin Libre | Hairdresser |
| Salon les poules de ville | Hairdresser |
| Jumbo Jumbo | Hairdresser |
| Centre du bien-être | Hairdresser |
| Salon Giguère | Hairdresser |
| Le 960 Coiffure urbaine | Hairdresser |
| Les Z'Ongles | Hairdresser |
| Motus | Hairdresser |
| St-Laurent | Hairdresser |
| Ukcut barbershop | Hairdresser |
| Coiffure le saint | Hairdresser |
| T'es tu vu l'allure? | Hairdresser |
Business listings from OpenStreetMap contributors (ODbL).
Get a website — you're already behind
65% of Saint-Jean-Baptiste salons have no website at all. Even a single-page site with your hours, services, address, and a booking link puts you ahead of most competitors. Customers searching 'hair salon near me' won't find you otherwise — they'll find Jumbo Jumbo or KRWN instead.
Ride the foot traffic from dining and nightlife
With 120 restaurants and 36 cafés nearby, thousands of people pass through this neighbourhood weekly. Partner with a neighbouring café for cross-promotions, display your menu in nearby shop windows, or offer a discount to diners who show a receipt. The customer base is already there.
Differentiate or disappear
Twenty salons in one neighbourhood means customers have options. Don't try to be everything — pick a niche. Ocalm leans wellness, KRWN leans barbershop culture, T'es tu vu l'allure? leans personality. Find your angle and own it, because generic salons get overlooked in a market this dense.
Twenty hair salons in a single neighbourhood is a crowded field, especially when Saint-Jean-Baptiste's commercial energy is dominated by 213 food and drink establishments pulling customer attention elsewhere. The barbershop and specialty salon segment (KRWN, Ocalm, T'es tu vu l'allure?) is already well-represented, while the majority of competitors remain digitally invisible with no website. The real opportunity sits in the gap between salons with strong online presence and the 65% that don't — whoever captures that search traffic controls the market. Standing out here requires a clear identity and a functional online booking experience.
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