What these tools actually do
AI assistants answer questions by reading the open web in real time and summarizing what they find. A GEO tool sends real prompts to those assistants, records the answers, and tells you whether you show up, where, what the AI says about you, and who it recommends instead.
The differences come down to a few things: how many AI engines they watch, whether they check once or monitor on a schedule, whether they are built for one owner or a whole marketing team, and how much they cost. Sort the options by those four questions and the choice gets simple.
How to choose before you read the list
Two questions decide most of it. First, do you want a one-time answer or an ongoing dashboard? A single check tells you where you stand today and what to fix. A dashboard tracks change week over week and is worth it when someone is paid to watch the numbers.
Second, are you one local owner or a team managing many brands or locations? That gap is wide. A single dentist or plumber does not need an enterprise platform, and an agency with fifty clients will outgrow a one-time report in an afternoon.
- One-time answer, single local business: start cheap, a free check or a low-cost report
- Ongoing monitoring, single business: a lower-tier subscription tool
- Agency or multi-location: a credit-based or seat-based dashboard built for scale
- Enterprise brand team: a full answer-engine platform with crawler analytics
Profound
Profound is an enterprise answer-engine platform. It tracks a wide set of assistants, including ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI and DeepSeek, plus Google AI Overviews, and it adds crawler analytics so a team can see how AI bots read their site.
Pricing is by sales demo and not published, which tells you the buyer it expects. Best for enterprise brand marketing teams with budget and someone to own the program. An honest take: powerful and broad, but overkill and out of reach for a single local owner.
Local Falcon
Local Falcon started as a geo-grid rank tracker for Google and Apple Maps and has added AI visibility tracking on top. The grid view, which shows your rank across a map of points around your location, is its signature feature.
It is a credit-based subscription. As of June 2026 plans run Starter at $24.99 per month, Basic at $49.99, Pro at $99.99 and Premium at $199.99, with higher enterprise plans above that. Best for agencies and multi-location brands that want to watch Maps rank over time. Honest take: strong for Maps rank tracking at scale, more than a single owner needs if all you want is to know what the AI says today.
Otterly.ai
Otterly.ai monitors AI search visibility by tracking prompts you choose and showing how often you appear and how you are described over time. It covers ChatGPT, Google AI Overviews, Perplexity and Copilot, with Claude and Gemini available as add-ons.
As of June 2026, Lite is $29 per month for 15 prompts, Standard is $189 for 100 prompts and Premium is $489 for 400 prompts. Best for marketers who want to track a set list of prompts and sentiment over months. Honest take: clean for ongoing prompt monitoring, but the prompt limits mean a single owner pays a monthly fee for something they would check a few times a year.
Peec AI
Peec AI is AI visibility analytics with competitor benchmarking. It reports visibility, position and sentiment across ChatGPT, Perplexity and Gemini, and it is strong in Europe.
Pricing starts from about 89 euro per month as of June 2026. Best for marketing teams and agencies, especially European ones, that want to compare themselves against named competitors on a recurring basis. Honest take: good benchmarking for a team, priced and built for teams rather than for one local shop.
BrightLocal
BrightLocal is a long-running all-in-one local SEO suite. It does rank tracking, citation building, listings management and review monitoring, with an AI Insights layer added on top of the existing toolkit.
It is a subscription with three tiers, prices on request, and a 14-day trial as of June 2026. Best for businesses and agencies running an ongoing local SEO program who want AI tracking inside a tool they already use. Honest take: the AI piece is one feature in a much larger suite, so it makes sense if you want the whole suite, and it is more than you need if you only want the AI answer.
AthenaHQ
AthenaHQ is a GEO platform for tracking and improving how a brand shows up in AI answers. It is built around treating answer-engine optimization as an ongoing program rather than a one-off look.
It is a subscription, and you should check their site for current pricing since they do not pin it down publicly. Best for marketing teams investing in GEO as a continuous effort. Honest take: a fit for a team that has decided to commit to GEO, not for a local owner who just wants to know where they stand.
Scrunch AI
Scrunch AI is an enterprise GEO and answer-engine optimization platform. It monitors ChatGPT, Gemini, Perplexity and Google AI Overviews with prompt-level tracking, citations and sentiment.
Pricing is enterprise. Best for large brands with a team and a budget for ongoing monitoring. Honest take: thorough at the enterprise end of the market, and far past what a single local business should be buying.
LocalFox
LocalFox is the cheap, one-time option in this list, and it is built for one person: the owner of a single local business. You start with a free check that gives you an AI-visibility score and your single biggest problem in about two minutes. If you want the full picture, the report is $9 one time, not a subscription.
The report asks ChatGPT, Gemini, Perplexity and Google AI Overviews the real questions a local customer would ask, samples each one a few times, and shows what they say about you, what they get wrong, why a competitor gets recommended instead, and the exact things to fix. Best for a local owner who wants a clear answer and a to-do list without signing up for a monthly tool. Honest take: LocalFox is the wrong choice for enterprise brands, agencies and multi-location chains. It does not monitor over time, it does not manage many locations, and it is not a dashboard. If you need any of those, pick one of the tools above. We are independent and not affiliated with any tool listed here.
Prices move, so check before you buy
Every price in this guide is as of June 2026 and is meant to put the options in rough order, not to quote you a final number. Tools in this category change plans and pricing often, and some sell only by demo. Open each tool's own pricing page before you commit, and confirm which AI engines are included on the plan you are looking at, since coverage often differs by tier.
How to choose, in one short decision
If you are one local owner, do not start by buying a dashboard. Run a free check first, then pay for a one-time report if you want the full fix list. That answers the real question, which is whether AI assistants name you and what to change, for the price of lunch.
If you are an agency or an enterprise brand, a one-time report will not carry you. Pick a dashboard that matches your scale: a credit-based tracker like Local Falcon for Maps and multi-location work, or a full platform like Profound or Scrunch AI when a team needs broad engine coverage and crawler analytics. The newer entrants in this category are worth a look too, just verify their coverage and pricing yourself before you sign.