Two pricing shapes, and why the difference matters
Almost every tool here falls into one of two buckets. The first is a one-time report. You pay once, you get an answer, you are done. The second is a monthly subscription dashboard. You pay every month for as long as you want to keep watching your numbers.
The reason this matters is total cost over a year. A nine dollar report is nine dollars, full stop. A subscription that looks cheap at twenty-nine dollars a month is three hundred and forty-eight dollars over twelve months, and a higher tier at a few hundred a month runs into the thousands. Neither shape is wrong. They answer different questions. A report answers what is true right now and what to fix. A dashboard answers how my numbers move week after week.
Before you compare any two prices, decide which question you are actually asking. That one decision saves more money than any discount.
LocalFox
LocalFox is the tool behind this guide, so read this with that in mind. It is a one-time report, not a subscription. You run a free check first to see what an AI assistant says about your business, then you can buy the full report.
It is built for the owner of one local business who wants an answer now, not for agencies or enterprise teams.
- Free check: see what AI assistants say about your business at no cost
- Full report: $9, one-time, per report
- No subscription, no recurring charge
Local Falcon
Local Falcon tracks where you rank on Google Maps across a grid of locations, and it has added AI visibility features. It is a subscription, and it runs on credits that reset each billing cycle. Unused credits expire at the end of the cycle, so you are paying for capacity whether or not you use it all.
Tiers as of June 2026:
- Starter: $24.99 per month
- Basic: $49.99 per month
- Pro: $99.99 per month
- Premium: $199.99 per month
- Enterprise plans are higher, by quote
- Credits are use-it-or-lose-it each cycle
Otterly.ai
Otterly.ai tracks how you show up across AI search prompts. Pricing scales by how many prompts you monitor, and a couple of engines such as Claude and Gemini are paid add-ons rather than included, so the sticker price is not always the final price.
Tiers as of June 2026, with 15 percent off if you pay annually:
- Lite: $29 per month for 15 prompts
- Standard: $189 per month for 100 prompts
- Premium: $489 per month for 400 prompts
- Some engines (Claude, Gemini) cost extra as add-ons
Peec AI
Peec AI is a prompt-tracking tool aimed at marketers who want to watch brand mentions across AI answers over time. It is a subscription. Published pricing starts at about 89 euro per month, with higher tiers above that.
Confirm the current tiers and what each one includes on their site, since the upper levels are not a single fixed number.
- Entry plan: from about 89 euro per month
- Higher tiers: above that, confirm on their site
BrightLocal
BrightLocal is a long-running local SEO platform with reporting, citation building and rank tracking, and it has folded in AI visibility tracking. It is a subscription with three tiers, and it does not publish a single price list, so the exact tier price is on request. There is a 14-day free trial.
It also sells some things separately, which is worth knowing before you compare it to a flat report.
- Subscription: three tiers, price on request
- 14-day free trial
- Citation building: from about $2 each
- Managed SEO service: around $1,299 per month
Profound, AthenaHQ and Scrunch AI
These three sit at the enterprise end and are built for brands and agencies, not for a single corner shop. Their pricing reflects that.
Profound does not publish pricing. It is enterprise, quoted by a sales demo. Scrunch AI is also enterprise and priced by demo. AthenaHQ runs on a subscription with pricing listed on their own site rather than here.
If you are a one-location owner, these are almost certainly more tool and more cost than you need. They are listed so the picture is complete, not because they belong on most owners' shortlists.
- Profound: enterprise, pricing by sales demo, not published
- Scrunch AI: enterprise, pricing by demo
- AthenaHQ: subscription, pricing on their site
What you actually get for the money
A one-time audit and an ongoing dashboard are different products, and it is worth being honest about that instead of pretending the cheaper one wins.
A one-time report gives you a snapshot. It tells you what AI assistants say about you today, where they are wrong, and a list of things to fix. You act on it once. The value is the clarity and the to-do list. The limit is that it does not watch what happens after you make changes, unless you run it again.
An ongoing dashboard gives you a trend line. It checks your visibility on a schedule, alerts you when something moves, and lets you watch the effect of your changes over weeks and months. The value is the monitoring. The cost is that you pay every month, and if you stop, the data stops.
So the real question is not which is cheaper. It is whether you need a fix-it-once answer or a keep-watching-it system. For a busy owner who just wants to know where they stand and what to do, a report usually wins on simplicity. For a marketer whose job is to move a number and prove it moved, a dashboard earns its monthly fee.
Free options before you pay anything
You do not have to spend money on day one. There are three free paths worth trying first.
First, free checks. LocalFox gives you a free check before any purchase, so you can see what AI assistants say about your business at no cost. Use it to decide whether the paid report is worth it for you.
Second, free trials and free tiers. BrightLocal has a 14-day free trial. Otterly.ai's Lite plan is the cheapest paid entry at $29 a month if you want light prompt tracking. Trials let you kick the tires before you commit to a monthly bill.
Third, do it yourself. Open ChatGPT, Gemini and Perplexity and ask them the questions your customers would ask, like the best plumber in your town. Read what they say about you and your competitors. It is free, it takes an afternoon, and it shows you the raw reality these tools are built to measure. A paid tool saves you time and adds structure and tracking, but the manual version costs nothing and is a fair first step.
A plain recommendation by who you are
There is no single best tool here. The right one depends on what you are trying to do. Here is the honest version.
- One local owner who wants an answer now: start with the LocalFox free check, then the $9 report if it is useful. Lowest cost, no subscription.
- An owner who wants ongoing Google Maps tracking: Local Falcon, starting at $24.99 per month, since grid rank tracking is its core strength.
- A marketer tracking prompts across AI answers: Otterly.ai or Peec AI, since both are built for prompt-level monitoring over time.
- An enterprise or agency: Profound or Scrunch AI, both quoted by demo, since they are built for that scale.
- The cheapest option is not automatically the right one. Match the tool to the question you are asking, and confirm every price on the tool's own page before you buy, because these numbers move often.