9
33%
Market Overview
Nine hair salons operate in Navan, serving a town of roughly 31,000 people. That's enough demand to sustain the current market, but competition is real — customers have genuine choice, and switching salons costs them nothing.
The most striking number isn't about salons at all: only 3 out of 9 have a website. Adam Gayle Hairdressing, The Hair Company, and Ben Garry are the three with a discoverable online presence. The remaining two-thirds are essentially invisible to anyone searching for a haircut on their phone. In a town where 72% of salons have no web presence, the bar for standing out online is surprisingly low.
Navan's broader commercial activity supports foot traffic. The area counts 18 restaurants, 9 cafés, 23 fast food outlets, 19 pubs, and 2 bars. That density of food and drink businesses suggests a town centre where people already spend time — walking, shopping, socialising — which is exactly the kind of environment where a visible salon can attract trade.
The competitive picture is moderate. Nine salons isn't overcrowded, but there's no room for complacency either. The biggest gap in this market right now isn't about location or skill — it's digital. Two-thirds of local salons are leaving discoverability on the table, and any owner who addresses that gap has an immediate edge over most of the competition.
What Customers in Navan Care About
Show up on Google first
With only 3 of 9 Navan salons having a website, most customers will book whoever appears first with reviews, photos, and hours listed online — the rest simply won't get the call.
Parking near the high street
Navan's town centre gets busy, especially on Saturdays. Customers want to know they can park within a few minutes' walk of the salon without a long search.
Real photos of colour work
For highlights, balayage, or colour corrections, Navan clients want to see actual results from this salon — not stock images — before trusting someone with their hair.
An appointment within a day or two
In a town this size, people expect to book a cut within 48 hours. If your diary is full for a week, regulars will try the salon two doors down.
Prices on the website, not just on arrival
With most Navan salons not listing prices online, customers ring around comparing quotes. The ones that publish a clear price list save everyone time and win the booking.
Hair Salons operating in Navan
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Boys II Men Barbers | Hairdresser |
| Castle Barbers | Hairdresser |
| Adam Gayle Hairdressing | Hairdresser |
| Hairwaves | Hairdresser |
| Byrne's Hairdressing | Hairdresser |
| The Hair Company | Hairdresser |
| Pop-in Barbershop | Hairdresser |
| Peter Mark | Hairdresser |
| Ben Garry | Hairdresser |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Hair Salons Owners in Navan
Get a basic website live this month
Two-thirds of Navan salons have no website at all. A single page with your services, prices, location, and a phone number or booking link puts you ahead of six competitors overnight. It doesn't need to be fancy — it needs to exist.
Claim and fill out your Google Business Profile
This is free, takes an afternoon, and puts you on Google Maps with photos, reviews, and opening hours. In a market where most competitors aren't doing this, the salons that appear on 'hair salon near me' searches will capture the lion's share of new customers.
Partner with the businesses people already visit
Navan has 18 restaurants, 9 cafés, and 19 pubs in the area. Leave business cards at the café next door, run a referral offer with a nearby boutique, or offer a discount to staff at the pub down the road. These are warm leads your competitors aren't pursuing.
Competition Snapshot
Nine salons in a town of 31,000 means moderate competition — not saturated, but customers have options and no loyalty is guaranteed. The real divide is digital. Adam Gayle Hairdressing, The Hair Company, and Ben Garry have websites; the other six don't. That puts the majority of Navan salons at a disadvantage every time someone searches online. Food and drink businesses are plentiful nearby, so foot traffic exists, but only salons that are visible and easy to book will capture it. In Navan, the competitive moat isn't about talent or décor — it's about showing up where customers are already looking.
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