Hair Salons in Courtenay Place, Wellington
26 hair salons competing. Here's what the data shows.
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26
35%
Market Overview
26 hair salons compete along Courtenay Place — a dense concentration for a single Wellington street. To put that in context, the wider Wellington region has 59,529 business units, but this one strip packs in salons alongside 147 restaurants, 66 cafés, 65 bars, and 14 pubs. Foot traffic is high, driven by the area's nightlife and dining scene, which means salons benefit from passing trade but also face stiff competition for attention.
Only 9 of these 26 salons (35%) have a website. That's a significant gap — two-thirds of the market is essentially invisible to anyone searching online for a haircut in the area. For salons investing in their digital presence, there's a real opportunity to capture customers before they even walk past the door.
The business mix tells a story. Courtenay Place is Wellington's entertainment and hospitality strip, drawing a younger, style-conscious crowd. Salons here lean towards barbering and contemporary cuts rather than traditional suburban hairdressing. Names like Boar & Blade, The Barbershop, and Fresh Barbershop signal a market skew towards men's grooming and modern aesthetics, while salons like Miss Fox and Scout Hair serve clients looking for broader services.
Competition is high. With 26 salons in such a compact area, density pushes businesses to differentiate — on style, price, or experience — just to hold their ground.
What Customers in Courtenay Place Care About
Walking distance from nightlife
Courtenay Place is Wellington's main nightlife strip, so customers often book cuts around evening plans and want a salon within easy reach of the 65 bars and 147 restaurants nearby.
Barber shop or full salon
With brands like The Barbershop, Fresh Barbershop, and Boar & Blade on the strip, customers choose based on whether they want a focused barber experience or a broader salon service like colour and styling.
Same-day or walk-in availability
High foot traffic means many clients turn up without an appointment — salons that handle walk-ins and same-day bookings capture trade that booked-out salons miss entirely.
Styles that fit the scene
Courtenay Place attracts a younger, trend-aware crowd who want cuts and colours that match Wellington's creative culture, not generic styles they could get in any suburban mall.
Finding you online first
With only 35% of local salons having a website, most customers rely on Instagram, Google Maps listings, and word-of-mouth to choose — so what shows up online matters more than your shopfront signage.
Hair Salons operating in Courtenay Place, Wellington
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Adrian Hairstylists | Hairdresser |
| Hair Atrik | Hairdresser |
| Dukes Barber | Hairdresser |
| Koa Organic Hair | Hairdresser |
| Just Gents | Hairdresser |
| The Godfather barbers | Hairdresser |
| Z & Co | Hairdresser |
| Boar & Blade | Hairdresser |
| Scout hair | Hairdresser |
| Amore & Hair | Hairdresser |
| Chop | Hairdresser |
| Vivo | Hairdresser |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Hair Salons Owners in Courtenay Place
Get online — most competitors haven't
Only 9 of 26 salons in the area have a website. A simple site with services, pricing, and booking puts you ahead of nearly two-thirds of the competition. Even a well-maintained Google Business Profile makes a visible difference when most rivals aren't showing up in search results.
Lean into the strip's foot traffic
Courtenay Place has over 300 hospitality venues within walking distance, including 147 restaurants and 65 bars. Position your salon as a pre-dinner or pre-night-out stop — offer quick services like beard trims, fades, or blowouts that fit into someone's evening plans.
Differentiate from the barber boom
The area is heavy on men's barbering — Boar & Blade, The Barbershop, Fresh Barbershop, and Chop already cover that ground. If you're not a barber shop, lean into what makes you different: colour work, women's styling, or specialist treatments rather than competing head-to-head.
Competition Snapshot
26 hair salons packed along one entertainment strip makes Courtenay Place one of the densest salon markets in Wellington. Men's barbering is well-served — Boar & Blade, The Barbershop, Fresh Barbershop, and Chop already own that space. Full-service salons, colour specialists, and women's styling are less crowded, with Miss Fox and Scout Hair holding that ground. The biggest gap is digital: 65% of salons here have no website at all. Any business investing in a basic web presence and online booking immediately stands out from the majority. To compete here, you need a clear point of difference — in service, style, or discoverability.
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