7 hair salons competing. Here's what the data shows.
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7
29%
Petone has just 7 hair salons recorded in OpenStreetMap data. That's roughly one salon per 30,000 residents in the wider Wellington region (population 209,800). Compared to the region's 59,529 total business units, hair salons make up a tiny fraction โ this isn't a saturated category.
The catch? Most of these salons are operating without much of a digital footprint. Only 2 out of 7 (29%) have a website. In a strip that draws consistent foot traffic alongside 77 food and drink venues, the in-person competition is manageable. But online, it's a different story โ the salons that do have a web presence face almost no search competition from local rivals.
Two businesses stand out for having established online visibility: Te Whare Makawe and The Workshop (Barbers in Training). The remaining five are essentially invisible to anyone searching for a Petone haircut online. For a new entrant or an existing salon willing to invest in a basic website, the gap between the number of salons and their digital presence is the biggest opportunity in this market.
Walk-in ease on Jackson Street
Petone's main strip is built for browsing โ customers expect to pop in without an appointment, especially when they're already out for coffee or lunch.
Barber vs. salon clarity
With The Workshop running a barber training model and Te Whare Makawe offering a different vibe, locals want to know what kind of cut they're getting before they sit down.
Parking that doesn't eat an hour
Jackson Street parking fills fast, particularly on weekends โ customers weigh whether they can actually get to your door without a 10-minute hunt.
Prices that match Petone
Petone isn't Thorndon or Oriental Bay. Customers here expect mid-range pricing and will skip salons that feel overpriced for the suburb.
Actually finding you online
With only 29% of local salons having a website, customers who do search often can't find basic information โ hours, services, booking options โ and move on.
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Yahzoo Hairdressing | Hairdresser |
| Hair by the sea | Hairdresser |
| Blush | Hairdresser |
| Homs Barber | Hairdresser |
| Home Barber | Hairdresser |
| Te Whare Makawe | Hair on Campus (Petone) | Hairdresser |
| The Workshop | Barbers in Training (Petone) | Hairdresser |
Business listings from OpenStreetMap contributors (ODbL).
Get a website before your competitors do
Only 2 of Petone's 7 salons have a website. A simple page with your hours, services, and a phone number puts you ahead of 71% of local competition in search results. It doesn't need to be fancy โ it just needs to exist.
Use the food strip to your advantage
Petone has 77 nearby food and drink venues pulling people onto Jackson Street daily. Position your salon hours around lunchtime traffic, offer quick services for walk-ins, and make your signage count when people are already walking past.
Claim your Google Business Profile today
With so few salons in the area, the ones that show up on Google Maps win. Set up your profile with photos, correct hours, and service list โ it's free and takes 20 minutes, but most Petone salons haven't bothered.
Petone's hair salon market isn't crowded โ 7 salons for a region of 209,800 people is light. But the real competition isn't about chair count; it's about visibility. Only two salons have websites, meaning the other five are competing for foot traffic alone. The food and drink scene (77 venues) drives people to Jackson Street, which helps all salons, but it also means customers have plenty of reasons to visit that have nothing to do with haircuts. Standing out here requires a basic online presence and clear differentiation โ whether that's a barber training angle, a specific service niche, or simply being the salon that actually shows up when someone Googles 'haircut Petone.'
See your exact rank against nearby competitors, what customers say about them, and where you can win.