147 restaurants competing across 28 cuisine types. Here's what the data shows.
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147
28
49%
66
79
Courtenay Place packs 147 restaurants into a compact Wellington strip, making it one of the most concentrated dining areas in the region. With 1,695 food businesses across the wider Wellington region, this single street holds a notable cluster, indicating intense local competition. The area features 28 distinct cuisine types, dominated by Chinese (19 outlets), Indian (11), Japanese (10), and Vietnamese (10), alongside Malaysian, Pizza, and Korean. This diversity means customers have ample choice, but it also saturates certain categories. Critical, only 72 of these 147 restaurants (49%) have a website, revealing a significant digital opportunity gap for operators to improve discoverability. The competition extends beyond restaurants to 66 cafes, 57 fast-food outlets, 65 bars, and 14 pubs, creating a crowded food and beverage environment where standing out requires clear differentiation.
Authentic Asian flavours
With 19 Chinese and 10 Japanese restaurants, diners actively seek genuine tastes and specialties over generic offerings.
Late-night meal options
Proximity to 65 bars means customers prioritise restaurants that serve quality food after theatre or drinks.
Value-conscious comparisons
In a market with 147 choices, customers weigh portion sizes and prices closely, especially for similar cuisines like Indian or Vietnamese.
Online info and reviews
Only 49% of restaurants have websites, so customers favour those with clear menus, hours, and ratings on platforms like Google or TripAdvisor.
Proximity to entertainment
Being near Wellington's cinemas and theatres, convenience and quick service before shows are key decision factors.
A sample of real restaurants in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Magic Kitchen | Asian |
| Miyabi Sushi | Japanese |
| Bitters & Love | British |
| Chow | Asian |
| Fujiyama Teppanyaki | Japanese |
| Green Parrot Cafe | Restaurant |
| Nando's | Chicken |
| Newkor Korean BBQ Restaurant | Korean |
| Siem Reap Cambodian Restaurant | Restaurant |
| Dragonfly | Asian |
| Tiger Restaurant & KTV | Chinese |
| The Catch Sushi Bar | Japanese |
Business listings from OpenStreetMap contributors (ODbL).
Build a strong digital presence
With 51% of local competitors lacking a website, invest in a simple, mobile-friendly site and claim your Google Business profile to capture search traffic.
Target underserved cuisines
Chinese, Indian, and Japanese restaurants number over 10 each; consider specialising in Malaysian (only 9) or Korean (6) to fill gaps and attract niche audiences.
Extend hours to match nightlife
Courtenay Place has 65 bars and 14 pubs; offering a post-10pm menu or takeaway service can tap into late-night demand that competitors miss.
Courtenay Place is intensely crowded, with 147 restaurants packed into a small area. Asian cuisines like Chinese (19 outlets) and Japanese (10) are oversaturated, while Western or fusion options may be underserved. Competition also comes from 66 cafes and 57 fast-food spots, so restaurants must differentiate clearly. Standing out requires a reliable website—since 51% don't have one—and a focused cuisine angle, combined with strategic hours to capture the late-night bar crowd.
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