248 restaurants competing across 8 suburbs. Here's what the data shows.
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248
46%
8
42
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Wellington's restaurant market is dense and competitive. The wider region hosts 1,695 restaurant and food businesses across 59,529 total business units — roughly 2.8% of all registered enterprises in the region. On the ground, OpenStreetMap data identifies 248 restaurants operating in the city itself, meaning there's roughly one restaurant for every 846 residents. That's a well-served market by New Zealand standards.
Cuisine diversity is notable. Across these 248 restaurants, 42 distinct cuisine types are represented. Indian cuisine leads with 27 establishments, followed closely by Chinese (24), Japanese (16), Vietnamese (16), and pizza outlets (15). Broader Asian cuisine categories — including Malaysian (12) and sushi (10) — make up a significant share of the market. Western and European dining, by contrast, appears in smaller numbers within the dataset.
The broader food scene adds further context: alongside 248 restaurants, Wellington has 237 cafés, 202 fast-food outlets, 98 bars, and 37 pubs. The city's total food and drink ecosystem is substantial for a population of 209,800.
One key finding is website adoption. Of the 248 restaurants identified, only 114 — 46% — have a website. That means more than half of Wellington's restaurants lack a basic online presence. For operators, this represents both a gap and an opportunity: the restaurants investing in digital visibility are competing for attention while many competitors remain invisible online.
Authentic Asian flavours
With 42 cuisine types on offer and Asian restaurants dominating the scene, Wellington diners expect genuine, well-executed flavours rather than generic fusion menus.
Discoverable online presence
With over half of Wellington's restaurants lacking a website, customers increasingly rely on the restaurants that do show up in search results and online reviews.
Value for money
A restaurant for every 846 residents means Wellington diners have real choice — they compare prices and portions across similar cuisines before deciding where to eat.
Fresh, local ingredients
New Zealand customers expect provenance and quality in their food, and Wellington's strong café culture sets a high baseline for ingredient standards across the dining scene.
Distinct atmosphere and setting
In a city with 248 restaurants plus 237 cafés, 98 bars, and 37 pubs competing for dining spend, the overall experience and vibe of a venue matters as much as the menu.
A sample of real restaurants in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Magic Kitchen | Asian |
| Pizza Hut | Pizza |
| Miyabi Sushi | Japanese |
| Bitters & Love | British |
| Tandoori Heritage | Indian |
| The Curry Pot | South Indian |
| Chow | Asian |
| Fujiyama Teppanyaki | Japanese |
| Green Parrot Cafe | Restaurant |
| Scorch-O-Rama | Restaurant |
| Nando's | Chicken |
| Newkor Korean BBQ Restaurant | Korean |
Business listings from OpenStreetMap contributors (ODbL).
Get your website live
Only 46% of Wellington's 248 restaurants have a website. Launching even a basic site with your menu, hours, and location puts you ahead of more than half your competitors in local search results.
Differentiate in crowded categories
Indian (27 restaurants), Chinese (24), and Japanese (16) are the most represented cuisines. If you operate in one of these segments, you need a clear point of difference — whether that's a specific regional style, pricing tier, or dining format.
Find underserved niches
With 42 cuisine types spread across 248 restaurants, many styles have only a handful of operators. Analysing where gaps exist — whether in cuisine, location, or dining style — can position you in a less contested space.
Wellington's restaurant market is crowded relative to its population of 209,800, with 248 restaurants competing for dining spend. Asian cuisines are oversaturated — Indian, Chinese, Japanese, and Vietnamese collectively account for 83 outlets — while Western and European dining appears underrepresented. The most significant gap is digital: 54% of restaurants have no website, leaving substantial search visibility on the table. Standing out requires either a differentiated cuisine position or a strong online presence in a market where most competitors are still offline.
Click any suburb for detailed market intelligence.
Restaurants in CBD
190 businesses · 48% have a website
Restaurants in Te Aro
161 businesses · 49% have a website
Restaurants in Courtenay Place
147 businesses · 49% have a website
Restaurants in Thorndon
27 businesses · 26% have a website
Restaurants in Petone
26 businesses · 38% have a website
Restaurants in Newtown
14 businesses · 36% have a website
Restaurants in Kilbirnie
10 businesses · 40% have a website
Restaurants in Johnsonville
3 businesses · 33% have a website
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