Dentists in Billings Mt

119 dentists competing in Billings Mt. Here's what the data shows.

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Total Dentists

119

Have a website

69%

Market Overview

With 119 dental practices operating in Billings, the market is dense enough to create real competition but not so saturated that new practices can't carve out space. The city has roughly one dentist for every 1,000 residents โ€” a ratio that puts pressure on individual practices to differentiate. Here's the gap: only 82 of those 119 dentists (69%) have a website. That means 37 practices are essentially invisible to the growing number of patients who start their search online. For a practice owner, this is both a warning and an opportunity. The competitors who have invested in their web presence are already capturing the patients you're missing. Names like Turley Dental Care, Aspen Dental, and Elite Dental Center show up in local searches because they've made that investment. The rest are relying entirely on referrals and foot traffic โ€” a strategy that worked in 2010 but leaves significant revenue on the table today. Billings isn't a small town anymore, and patient behavior has shifted with it.

What Customers in Billings Mt Care About

Same-week appointment availability

Billings residents have 119 options, so if your practice can't see them within a few days, they'll call the next name on the list.

Accepting Montana Medicaid

With a significant portion of Billings families relying on Medicaid, practices that clearly advertise acceptance have an edge over those that don't.

Location near the Heights or West End

Patients in Billings choose convenience โ€” practices near the Heights or along King Avenue West get more walk-in interest than those in harder-to-reach parts of town.

Family block scheduling

Parents in Billings want to book multiple kids in one visit rather than making separate trips across town, especially during Montana's long winters.

Clear pricing before the visit

With many residents paying partly or fully out of pocket, transparent pricing on common procedures like cleanings and fillings builds trust before they ever sit in the chair.

Dentists operating in Billings Mt

A sample of real dentists in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.

BusinessType
Turley Dental CareDentist
Olsen OrthodonticsDentist
Aspen DentalDentist
Lockwood Family DentalDentist
Elite Dental CenterDentist
Mark S RosebushDentist
Bennion Lambourne OrthodonticsDentist
Dr. Bennion HeightsDentist
Family DentistryDentist
Dr. Bagby General DentistryDentist
Kenneth J. Bagby, DDS, PCDentist
Heights OrthodonticsDentist

Business listings from OpenStreetMap contributors (ODbL).

Tips for Dentists Owners in Billings Mt

1

Claim your online presence โ€” 37 competitors haven't

Nearly a third of Billings dentists have no website at all. Even a basic site with your hours, services, and a phone number puts you ahead of 31% of the market. Add your practice to Google Business Profile and Foursquare to capture patients searching 'dentist near me' in Billings.

2

Differentiate from Aspen Dental's playbook

National chains like Aspen Dental compete on volume and advertising budgets. A local practice can win by emphasizing personalized care, shorter wait times, and relationships โ€” things a corporate office struggles to replicate. Feature your team's Billings roots and community involvement.

3

Target the Heights and Lockwood neighborhoods

Practices like Lockwood Family Dental show that suburban Billings has strong demand. If you're located downtown or on the west side, consider targeted outreach to underserved neighborhoods where fewer competitors are physically present.

Competition Snapshot

Billings has 119 dental practices competing for a mid-sized Montana market โ€” that's crowded by regional standards. General dentistry is oversaturated, with too many practices offering the same core services and not enough standing out. Orthodontics has fewer players (Olsen Orthodontics, Bennion Lambourne Orthodontics) but higher barriers to entry. The biggest underserved gap is digital: 31% of Billings dentists have no website, which means patients searching online are choosing from a smaller pool than actually exists. Standing out requires more than good dentistry โ€” it requires visibility, clear positioning, and a reason for patients to pick you over the 118 other options in town.

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