154
57%
Market Overview
With 154 hair salons operating in Edmond, Oklahoma, the market is dense and competitive for a city of its size. This saturation means every salon is fighting for attention within a relatively small geographic area. The competition is direct and local — residents have many options within a short drive, making customer loyalty hard to earn and easy to lose.
A significant data point is website adoption: only 88 of these 154 salons (57%) have a website. This leaves 66 salons without a basic digital storefront, creating a clear opportunity gap. For salons with a website, the bar is now higher; for those without, it's a major disadvantage in an era where most customers start their search online.
The market includes a mix of established names like Southern Comfort Salon and The Salon At Coffee Creek, alongside newer or niche players like On Fleek Beauty Salon. This blend indicates a market where reputation and specialization matter. Standing out requires more than just skilled stylists — it demands clear differentiation, consistent online visibility, and a strong local reputation.
What Customers in Edmond Ok Care About
Proximity to Home or Work
In a city with many options, Edmond customers will choose a salon that's conveniently located along their daily commute or within their neighborhood.
Stylist Consistency and Skill
With 154 salons to pick from, clients seek a specific stylist who understands their hair type and delivers reliable results every visit.
Clear Service Menus and Pricing
With over half of salons lacking a website, customers favor those that clearly list services and prices online to avoid surprises.
Online Reviews and Local Reputation
Word-of-mouth is strong in Edmond, but Google and Facebook reviews are now the first filter for new residents comparing the many local options.
Atmosphere and Specialization
From Boomer Barber Shop's classic cuts to On Fleek Beauty Salon's trend-focused style, customers choose based on the vibe and expertise that match their personal identity.
Hair Salons operating in Edmond Ok
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Southern Comfort Salon | Hair Salon |
| Hair I Am | Hair Salon |
| Boomer Barber Shop | Hair Salon |
| Donnies Hair Works | Hair Salon |
| The Salon At Coffee Creek | Hair Salon |
| On Fleek Beauty Salon | Hair Salon |
| Loyal Touch | Hair Salon |
| Long Barber Shop | Barbershop |
| Hermosa Salon | Hair Salon |
| Elle Salon | Hair Salon |
| Fantastic Sam's Cut & Color | Hair Salon |
| MasterCuts | Hair Salon |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Hair Salons Owners in Edmond Ok
Claim Your Digital Real Estate
With 43% of Edmond salons operating without a website, simply having a professional, mobile-friendly site with your services, location, and booking link puts you ahead of nearly half your competitors. Ensure your Google Business Profile is complete and actively managed.
Target a Specific Edmond Client
Don't try to be everything to everyone. Study the neighborhoods. A salon near Coffee Creek might focus on family services, while one closer to downtown Edmond could emphasize modern trends. Define your ideal client and tailor your marketing to them.
Leverage Local Partnerships
Edmond has a strong community network. Partner with nearby businesses like gyms, boutiques, or wedding planners for cross-promotions. This builds local credibility and reaches customers through trusted channels rather than competing solely on search rankings.
Competition Snapshot
The Edmond hair salon market is crowded, with 154 businesses competing for a local customer base. The high density means direct competition is intense on every major road. While general full-service salons are oversaturated, there is room for specialists — think expert colorists, natural hair stylists, or premium men's grooming. Standing out requires a clear niche, a strong online presence (a major advantage given the 43% website gap), and deep community integration. Price competition alone won't win; reputation and specialization are key.
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