117 dentists competing in Franklin Tn. Here's what the data shows.
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117
77%
With 117 dentists operating in Franklin, Tennessee, this market is intensely competitive. That's a high density of practices for a city of its size, meaning every office is fighting for a share of the local patient base. The competition isn't just for patients—it's for visibility. A key data point: 77% of these dentists have a website, which means nearly a quarter do not. That 23% without a web presence are at a significant disadvantage in an era where most patients start their search online. For the majority that do have a site, the challenge shifts to differentiation. Practices like Berry Farms Dental, Dental Bliss Franklin, and Longpoint Dental are all vying for attention in the same geographic area. The market is crowded, and standing out requires more than just a basic online listing.
Proximity to Berry Farms
Many Franklin residents live in or commute through the Berry Farms development, making a dentist's location there a major convenience factor.
Family-Friendly Scheduling
With a strong family-oriented community, parents prioritize dentists who can accommodate back-to-back appointments for multiple children.
Modern Technology and Comfort
Practices like Dental Bliss Franklin highlight spa-like amenities, reflecting a local demand for a less clinical, more comfortable experience.
Clear Insurance Navigation
Given the number of choices, patients actively seek practices that transparently list accepted insurance plans to avoid billing surprises.
Reputation from Local Referrals
Word-of-mouth within Franklin's tight-knit neighborhoods and school networks heavily influences which practices gain trust and new patients.
A sample of real dentists in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Berry Farms Dental | Dentist |
| Gregory P Surratt DDS | Dentist |
| Longpoint Dental | Dentist |
| Dental Bliss Franklin | Dentist |
| Randy Garner | Dentist |
| New Image Dentistry | Dentist |
| The Practice: Dr Matt Kasiar, DMD | Franklin | Dentist |
| Dr. Greg Surratt DDS | Dentist |
| Ferg Orthopedic | Dentist |
| James Leo Ferguson | Dentist |
| Dr James Ferguson | Dentist |
| McKay's Mill Dental | Dentist |
Business listings from OpenStreetMap contributors (ODbL).
Own Your Niche in a Crowded Field
Don't try to be everything to everyone. With 117 competitors, specializing in a service like cosmetic dentistry, pediatric care, or same-day crowns can make you the go-to practice for that specific need.
Fix Your Website Gap Immediately
If you're part of the 23% without a website, you're invisible to most new patients. A basic, mobile-friendly site with your services, location, and booking options is non-negotiable for competing.
Leverage Franklin's Community Hubs
Sponsor a local youth sports team or participate in events at The Factory at Franklin. Direct community engagement builds the kind of trust that online ads can't replicate in a market this dense.
Franklin's dental market is saturated, with 117 practices competing for attention. General family dentistry is oversaturated, making it hard to stand out without a clear specialty. Underserved opportunities may exist in niche services like advanced orthodontics or sedation dentistry. To compete, a practice needs a strong digital foundation—starting with a website if it doesn't have one—and a distinct local identity that resonates beyond just basic care.
See your exact rank against nearby competitors, what customers say about them, and where you can win.