Hair Salons in Hattiesburg Ms
113 hair salons competing in Hattiesburg Ms. Here's what the data shows.
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113
43%
Market Overview
With 113 hair salons operating in Hattiesburg, the local market is dense and highly competitive. For a city of its size, this concentration means residents have significant choice, and new or existing businesses must fight hard for every client. The competition spans full-service salons, barber shops, and specialty stylists, creating a fragmented market where no single player dominates.
A key competitive gap exists in digital presence. Only 49 of the 113 salons—43%—have a website. This means more than half of Hattiesburg's salons are largely invisible to the growing number of customers who search online for services, reviews, and booking options. For salons willing to invest in a basic online footprint, there's immediate room to capture market share from competitors who remain offline. The high salon density also suggests that differentiation through specialization, superior customer experience, or targeted marketing will be critical for long-term survival.
What Customers in Hattiesburg Ms Care About
Walk-in availability on Hardy Street
Many Hattiesburg residents, especially those near the USM campus, look for salons that accept walk-ins without a long wait, making flexible scheduling a major draw.
Stylists who know Southern hair
With high humidity and common hair types in the region, customers prioritize stylists experienced with thick, curly, or textured hair common in the area.
Fair prices for students and families
As a college town with many families, Hattiesburg customers are price-sensitive and compare rates across the 113 local options before committing.
Online reviews and photos
With only 43% of salons having a website, customers rely heavily on Google reviews and social media photos to judge quality before visiting.
Consistent results from the same stylist
In a crowded market, loyalty hinges on finding one reliable stylist—clients will switch salons entirely if their favorite stylist leaves.
Hair Salons operating in Hattiesburg Ms
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Extra Touch Beauty Salon | Hair Salon |
| Styling & Profiling | Hair Salon |
| Mickey's Barber Shop | Hair Salon |
| Hair Affair | Hair Salon |
| Backstage & Co. | Hair Salon |
| Cool Kutz | Barbershop |
| Hair Creations By Sheila | Hair Salon |
| Killingsworth's Barbershop | Hair Salon |
| Beautiful Impressions | Hair Salon |
| Perspective Concepts | Hair Salon |
| Jenes Hair Emporium | Hair Salon |
| Beauty Mart | Hair Salon |
Business listings from OpenStreetMap contributors (ODbL).
Tips for Hair Salons Owners in Hattiesburg Ms
Claim your online space now
With 57% of Hattiesburg salons lacking a website, simply having a basic site with your hours, services, and booking link puts you ahead of most competitors. Add photos of your work to build trust instantly.
Target the USM crowd directly
The University of Southern Mississippi brings a steady flow of students looking for affordable cuts. Offer a student discount or a first-visit promotion and advertise it near campus to capture this built-in demand.
Specialize instead of generalizing
In a market with 113 salons, being a generalist makes you invisible. Focus on a niche—natural hair, men's fades, bridal styling, or kids' cuts—and own that reputation locally.
Competition Snapshot
Hattiesburg's hair salon market is crowded, with 113 businesses competing for a finite customer base. The space is oversaturated with general-purpose salons and barbershops, particularly along major corridors. Underserved areas include salons with strong online booking, those specializing in textured or natural hair, and stylists targeting the university population. Standing out requires more than skill—it demands a visible online presence, a clear specialty, and consistent customer retention. With over half of competitors lacking a website, digital readiness alone offers a measurable edge.
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