265 hair salons competing in Murfreesboro Tn. Here's what the data shows.
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265
51%
With 265 hair salons operating in Murfreesboro, this market is packed. For a city of its size, that's a high density of competitors fighting for the same customer base. Nearly half the market โ 49% of salons โ has no website, which means roughly 130 businesses are essentially invisible to anyone searching online. That's a major gap. The 135 salons with websites have a clear advantage in capturing new clients who start their search on Google. The mix ranges from independent shops like Jules Hair Salon and The Red Room Salon to national chains like Fantastic Sams, creating competition at every price point. Barbershops like Beanie-Bobs add another layer, pulling male clients who might otherwise visit a unisex salon. For any new entrant or existing salon trying to grow, the competition isn't just about haircut quality โ it's about visibility. The salons that invest in a basic online presence are already ahead of nearly half their local rivals. Standing out in Murfreesboro requires more than good service; it requires being findable.
Proximity to MTSU campus
Murfreesboro's large student population means many customers want a salon within a short drive of Middle Tennessee State University, not one tucked across town.
Walk-in availability
With 265 salons competing, customers know they have options โ they'll skip any shop that can't fit them in quickly, especially for simple cuts or trims.
Online reviews and photos
With only 51% of salons even having a website, customers rely heavily on Google reviews and social media photos to decide where to go before they ever call.
Consistent stylists
In a market this crowded, customers stick with salons where they can see the same stylist regularly โ staff turnover is a dealbreaker.
Fair pricing for families
Murfreesboro is a family-heavy market, and salons that offer clear, affordable pricing for kids and adults together win repeat business over boutique-only shops.
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Jules Hair Salon | Hair Salon |
| Beanie-Bobs barbershop | Hair Salon |
| Hair Five-O | Hair Salon |
| Fantastic Sams | Hair Salon |
| A Cut Above | Hair Salon |
| The Red Room Salon | Hair Salon |
| Tippy Toes | Hair Salon |
| Another Touch Massage Therapy | Hair Salon |
| Smart Touch Skin Solutions | Hair Salon |
| H2O Hair Studio | Hair Salon |
| Hair In X S | Hair Salon |
| Great Clips | Hair Salon |
Business listings from OpenStreetMap contributors (ODbL).
Get a website โ you're already behind
With 49% of Murfreesboro salons lacking a website, simply having one puts you ahead of roughly 130 competitors. A basic site with your hours, services, and a booking link is enough to capture customers who search online first.
Claim your Google Business Profile today
In a market with 265 salons, the ones showing up in Google Maps get the calls. Make sure your profile has updated hours, photos of your work, and that you respond to every review โ positive or negative.
Target the MTSU crowd directly
Murfreesboro's student population is a steady source of walk-in and repeat clients. Offer a simple student discount, post flyers near campus, and keep evening and weekend hours โ students book around class schedules, not 9-to-5.
Murfreesboro's hair salon market is oversaturated. At 265 salons, competition is fierce across every segment โ budget chains like Fantastic Sams, independents like Jules Hair Salon, and barbershops like Beanie-Bobs all compete for overlapping customer bases. The biggest underserved opportunity is digital: nearly half of salons have no website, meaning those with even a basic online presence can capture outsized market share. To stand out, a salon needs strong Google visibility, consistent reviews, and a clear identity โ whether that's MTSU-focused, family-friendly, or a specialty service that the 264 other shops aren't offering.
See your exact rank against nearby competitors, what customers say about them, and where you can win.