Hair Salons in Murfreesboro Tn

265 hair salons competing in Murfreesboro Tn. Here's what the data shows.

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Total Hair Salons

265

Have a website

51%

Market Overview

With 265 hair salons operating in Murfreesboro, this market is packed. For a city of its size, that's a high density of competitors fighting for the same customer base. Nearly half the market โ€” 49% of salons โ€” has no website, which means roughly 130 businesses are essentially invisible to anyone searching online. That's a major gap. The 135 salons with websites have a clear advantage in capturing new clients who start their search on Google. The mix ranges from independent shops like Jules Hair Salon and The Red Room Salon to national chains like Fantastic Sams, creating competition at every price point. Barbershops like Beanie-Bobs add another layer, pulling male clients who might otherwise visit a unisex salon. For any new entrant or existing salon trying to grow, the competition isn't just about haircut quality โ€” it's about visibility. The salons that invest in a basic online presence are already ahead of nearly half their local rivals. Standing out in Murfreesboro requires more than good service; it requires being findable.

What Customers in Murfreesboro Tn Care About

Proximity to MTSU campus

Murfreesboro's large student population means many customers want a salon within a short drive of Middle Tennessee State University, not one tucked across town.

Walk-in availability

With 265 salons competing, customers know they have options โ€” they'll skip any shop that can't fit them in quickly, especially for simple cuts or trims.

Online reviews and photos

With only 51% of salons even having a website, customers rely heavily on Google reviews and social media photos to decide where to go before they ever call.

Consistent stylists

In a market this crowded, customers stick with salons where they can see the same stylist regularly โ€” staff turnover is a dealbreaker.

Fair pricing for families

Murfreesboro is a family-heavy market, and salons that offer clear, affordable pricing for kids and adults together win repeat business over boutique-only shops.

Hair Salons operating in Murfreesboro Tn

A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.

BusinessType
Jules Hair SalonHair Salon
Beanie-Bobs barbershopHair Salon
Hair Five-OHair Salon
Fantastic SamsHair Salon
A Cut AboveHair Salon
The Red Room SalonHair Salon
Tippy ToesHair Salon
Another Touch Massage TherapyHair Salon
Smart Touch Skin SolutionsHair Salon
H2O Hair StudioHair Salon
Hair In X SHair Salon
Great ClipsHair Salon

Business listings from OpenStreetMap contributors (ODbL).

Tips for Hair Salons Owners in Murfreesboro Tn

1

Get a website โ€” you're already behind

With 49% of Murfreesboro salons lacking a website, simply having one puts you ahead of roughly 130 competitors. A basic site with your hours, services, and a booking link is enough to capture customers who search online first.

2

Claim your Google Business Profile today

In a market with 265 salons, the ones showing up in Google Maps get the calls. Make sure your profile has updated hours, photos of your work, and that you respond to every review โ€” positive or negative.

3

Target the MTSU crowd directly

Murfreesboro's student population is a steady source of walk-in and repeat clients. Offer a simple student discount, post flyers near campus, and keep evening and weekend hours โ€” students book around class schedules, not 9-to-5.

Competition Snapshot

Murfreesboro's hair salon market is oversaturated. At 265 salons, competition is fierce across every segment โ€” budget chains like Fantastic Sams, independents like Jules Hair Salon, and barbershops like Beanie-Bobs all compete for overlapping customer bases. The biggest underserved opportunity is digital: nearly half of salons have no website, meaning those with even a basic online presence can capture outsized market share. To stand out, a salon needs strong Google visibility, consistent reviews, and a clear identity โ€” whether that's MTSU-focused, family-friendly, or a specialty service that the 264 other shops aren't offering.

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