90 dentists competing in Scranton Pa. Here's what the data shows.
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90
51%
Scranton's dental market is dense. With 90 dentists operating in the city, competition is high for a population of roughly 76,000 residents. That's roughly one dentist for every 844 people, a ratio that puts pressure on individual practices to differentiate. The market is further fragmented by a significant digital gap: only 46 of these 90 dentists, or 51%, have a website listed on Foursquare. This means nearly half the competition is largely invisible in initial online searches, creating a clear opportunity for digitally present practices to capture the majority of new patient inquiries. The presence of multiple oral surgery and specialty groups like Northeastern Pennsylvania Oral & Maxillofacial Surgery indicates a market that also serves a broader regional patient base, not just city residents. For a general dentist, the primary competitive pressure comes from other local practices fighting for the same pool of patients who begin their search online.
Downtown Scranton Parking
Patients prioritize practices with convenient, free parking or easy access to downtown garages, as street parking near medical offices can be a hassle.
Accepting Local Insurance Plans
With many residents covered through regional employers or state plans, confirming a practice accepts specific local insurance networks is a top concern before booking.
Experience with Anxious Patients
Scranton patients often seek dentists known for a gentle approach and clear communication, especially for procedures beyond routine cleanings.
Family Block Scheduling
Families with children look for practices that can book multiple family members in a single visit, saving them time and multiple trips across the city.
After-Hours Emergency Access
Having a clear protocol for after-hours dental emergencies is a significant factor, as patients want assurance they can reach someone for urgent issues like tooth pain or breaks.
A sample of real dentists in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Valley Oral: Burns Justin L DDS | Dentist |
| Northeastern Pennsylvania Oral & Maxillofacial Surgery | Dentist |
| Valley Oral & Maxillofacial Surgery | Dentist |
| Experience Dentistry | Dentist |
| Dr. Timothy P. Regan, DMD | Dentist |
| Pettinato Dental Care | Dentist |
| Dr. Germain | Dentist |
| Pierre Germain DDS | Dentist |
| Dr. Charnitski Dentistry | Dentist |
| Dr. Aronica | Dentist |
| Dr. Gronsky and Aronica's | Dentist |
| Jacobs Dentist | Dentist |
Business listings from OpenStreetMap contributors (ODbL).
Claim Your Digital Real Estate
With only 51% of Scranton dentists having a website, simply having a professional, mobile-friendly site with clear service pages and online booking puts you ahead of nearly half your competition. Ensure your Google Business Profile is completely filled out with hours, services, and photos.
Target the Family Dentistry Niche
Given the market density, specializing can cut through the noise. Actively market family block scheduling and pediatric services. Highlight your approach to making children comfortable—this is a concrete differentiator in a city with many competing general practices.
Leverage Regional Referral Networks
Build relationships with local Scranton physicians and the established oral surgery groups like Northeastern PA Oral & Maxillofacial Surgery. A strong referral network for complex cases can drive consistent patient volume that isn't dependent on competing in the crowded general search market.
Scranton's dental market is crowded, with 90 practices competing for a local population. The competition is heavily concentrated in general dentistry, where many practices look similar to potential patients. The significant opportunity lies in the digital gap: nearly half of all dentists have no listed website, making them virtually invisible to the 80% of patients who start their search online. Standing out requires more than just being present; it demands clear specialization—like family dentistry or emergency care—and a polished online experience that addresses specific local concerns like insurance and parking.
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