320 dentists competing in Spokane Wa. Here's what the data shows.
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320
73%
Spokane has 320 dentists operating in the city, creating a dense market with significant competition for every patient. Of these practices, 234—or 73%—have a website, meaning nearly a quarter of the competition is essentially invisible to the majority of patients who start their search online. This digital gap is a clear opportunity for practices willing to invest in their web presence. The market includes a mix of established names like Scott Ralph, DDS at Lincoln Heights Orthodontics and specialized clinics like KidSmile Dental, indicating competition across general, family, and pediatric dentistry. For a new or existing practice, standing out requires more than just clinical skill; it demands a deliberate strategy to capture attention in a crowded field where most competitors are already fighting for the same digital real estate.
Kid-Friendly Specialists
With practices like KidSmile Dental in the market, parents actively seek out dentists who specifically market themselves as good with children, making pediatric focus a key differentiator.
Location Near South Hill
Many listed practices, such as Sullivan Dental Building, are clustered in established neighborhoods like the South Hill, so patients often prioritize convenience and proximity to these familiar areas.
Family Practice Continuity
Names like Luchini Family Dentistry DDS signal a preference for dentists who can treat multiple generations, so families value a practice that can handle both kids and adults under one roof.
Specialist Credibility
Practices that include credentials like 'DDS' or 'Orthodontics' in their name, such as Turner Dr David L DMD, are often perceived as more trustworthy and technically skilled by local patients.
Online Presence & Reviews
Since only 73% of Spokane dentists have a website, patients rely heavily on what they can find online—making a professional site with clear information and patient reviews a major factor in their decision.
A sample of real dentists in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| Dr. Kathy Olson | Dentist |
| Sullivan dental building | Dentist |
| Scott Ralph, DDS - Lincoln Heights Orthodontics | Dentist |
| Gate C4 | Dentist |
| Turner Dr David L DMD | Dentist |
| West Plains Dental | Dentist |
| KidSmile Dental | Dentist |
| Luchini Family Dentistry DDS | Dentist |
| Dr. Luchini DDS | Dentist |
| Dt Prosser DDS | Dentist |
| Peterson Kurt E DDS | Dentist |
| Peterson Dental | Dentist |
Business listings from OpenStreetMap contributors (ODbL).
Claim Your Digital Real Estate
With 27% of Spokane dentists lacking a website, simply having a professional, mobile-friendly site with your services, location, and online booking puts you ahead of dozens of competitors. Focus on local SEO terms like 'Spokane family dentist' to capture search traffic.
Target a Specific Neighborhood
The market is crowded citywide, but you can stand out by hyper-focusing your marketing on a specific area like the South Hill or North Spokane. Use geo-targeted ads and content that references local landmarks to build community recognition.
Specialize and Advertise It
General dentistry is oversaturated. Differentiate by promoting a specific service like pediatric care, cosmetic dentistry, or orthodontics, as seen with practices like KidSmile Dental and Scott Ralph, DDS. Make that specialty the core of your messaging.
Spokane's dental market is highly competitive with 320 practices. The field is crowded in general and family dentistry, but clear opportunities exist in digital presence—over a quarter of competitors have no website. Standing out requires a combination of a strong online footprint, a specific neighborhood focus, and a clearly advertised specialty, whether that's pediatric care, orthodontics, or another niche. The density means generic marketing will get lost; success depends on being findable for a specific patient need in a specific part of town.
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