346 hair salons competing in Spokane Wa. Here's what the data shows.
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346
53%
Spokane's hair salon market is dense. With 346 salons identified, competition is intense for a city of this size. Nearly half of all salons—47%—operate without a website, relying entirely on foot traffic, word-of-mouth, and social media to attract clients. The remaining 53% (183 salons) have a web presence, creating a clear split between digitally visible businesses and those that are harder to find online. The market includes a mix of national chains like Great Clips and smartstyle, alongside independent shops such as Flying Shears and Salon 1613. For a new salon or an existing one looking to grow, the sheer number of competitors means every aspect of marketing and service needs to be sharp. The opportunity gap is significant: nearly half the market is virtually invisible in local search results, leaving room for digitally savvy owners to capture customers who start their search on Google or maps.
North vs. South Side Access
Spokane's geography matters—customers often choose salons based on whether they're conveniently located north of the river or south, avoiding a cross-town drive during rush hour.
Walk-In Availability
With national chains like Great Clips and smartstyle offering walk-ins, many Spokane customers expect the option to get a cut without booking days ahead.
Specialty Services Beyond Basics
Salons that offer tanning, styling products, or specialized treatments (like Euro Style Salon's product supply) stand out in a crowded market of basic cut-and-color shops.
Consistent Stylist Retention
In a competitive market with hundreds of salons, customers stick with places where their favorite stylist stays—high turnover sends clients searching elsewhere.
Online Reviews and Photos
With only 53% of salons having a website, customers rely heavily on Google reviews and social media photos to judge quality before walking in.
A sample of real hair salons in this area. Want ratings, reviews, and exactly where you rank against them? Run a free report on your business.
| Business | Type |
|---|---|
| NW Beauty Salon & Supply | Hair Salon |
| Euro Style Salon | Hair Salon |
| EuroStyleSalon | Hair Salon |
| Flying Shears | Barbershop |
| Smartstyle | Hair Salon |
| Great Clips | Hair Salon |
| Tantrum Tanning | Hair Salon |
| Salon 1613 | Hair Salon |
| Domitrovich Michele | Hair Salon |
| Haute Heads | Hair Salon |
| Strata Salonspa | Hair Salon |
| Hairloom Styling Salon | Hair Salon |
Business listings from OpenStreetMap contributors (ODbL).
Claim Your Digital Real Estate
With 47% of Spokane salons lacking a website, simply having a clean, mobile-friendly site with your hours, services, and booking link puts you ahead of nearly half your competitors. Add your business to Google Maps and Yelp if you haven't already.
Target Your Side of the River
Spokane customers prefer convenience. If you're on the South Hill, market to South Hill residents specifically. Use neighborhood names in your Google Business Profile and local Facebook groups to attract clients who won't cross town for a haircut.
Differentiate From the Chains
Great Clips and smartstyle compete on price and walk-in convenience. Independent salons like Flying Shears and Salon 1613 win by offering a distinct experience—whether that's specialized services, a loyal stylist team, or a strong local reputation. Know what makes you different and say it clearly.
Spokane's hair salon market is crowded—346 salons competing for one city's worth of clients. The saturation is clear at the basic-service level, with national chains and independents fighting for walk-in traffic. However, the digital gap is real: nearly half of all salons have no website, making them hard to discover online. Salons that invest in local SEO, maintain active social media, and offer something beyond a standard cut can carve out space. Standing out here requires more than good scissors—it requires being findable.
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